You may have heard recent stories about a number of Merrill Lynch employees being fired for transmitting offensive material over the corporate E-mail system.
At first I thought that maybe the site had been hacked. But looking around the site it seems that the link to this page is in plain view in the footer on all pages with the anchor ‘Silly Stuff’.
In this day and age it is just breathtakingly stupid to post this type of material on a public website. On a corporate website belonging to a company selling cars for some of Ireland’s largest car dealers this has to count as a marketing cock-up of monumental proportions. Who is vetting the site content over there?
This company makes hay of the fact that they “won the Overall Marketing Award from The Marketing Institute of Ireland in 2005” (see here). I wonder do the Irish Marketing Institute want to be associated with a company that hosts this kind of material?
Really not very clever marketing if you ask me. I would be interested to hear what others think about this?
[EDIT] I had been concerned that maybe their site had been hacked but I noticed this on the offending page:
Tell Your Friends About YOURCAR.IE
Why Not Make It Your Home Page??
Our job is to improve your day. Contact us and we will post your innermost thoughts, jokes etc.
All postings are at our discretion,
Crudity in any form will probably be posted!
Remember brevity is the soul of wit.
Come on give us your best shot…………….OH AND BUY A BLOODY CAR!!